• Champions League


Sergio Ramos renews Nike boot sponsorship for 2M€ per year

The central defender showed off the famous brand flash once more against Sporting after the sponsorship negotiations were finally concluded.

Sergio Ramos renews boot deal.

No more spray paint

Sergio Ramos has banished the solid black of his boots. The central defender for Real Madrid has finally ended the soap opera surrounding his sponsorship deal and renewed with sports giant Nike.

The Spaniard has been with Nike for a decade now and in Lisbon against Sporting the famous brand flash shone once more on his footwear. While negotiations were ongoing, and much doubt surrounding the player remaining with the American company, Ramos was spray painting his boots so that they would appear completely black. In training he left them alone.

Sergio Ramos con botas negras en el entrenamiento del viernes 18 de noviembre.

The rewards come to those who wait

With a four-year agreement now in place - reportedly a deal worth around two million euros per season - the logo was proudly shown off in the Champions League victory on Tuesday evening. Teammate Cristiano Ronaldo also recently renewed with the brand for an eye-watering ten million per season.