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Real Madrid's Adidas contract worth €1bn: Football Leaks

REAL MADRID

Real Madrid's Adidas contract worth €1bn: Football Leaks

Real Madrid's Adidas contract worth €1bn: Football Leaks

According to a report in Der Spiegel Real will pocket €100m a year and Adidas will have a say in title celebrations at Cibeles to position the brand
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German daily Der Spiegel has published a further raft of documents obtained by Football Leaks uncovering the details of Real Madrid’s contract with sports retail giants Adidas.

Real Madrid to receive €100m annually

The paperwork provided by Football Leaks reveals that Adidas have committed to pay the Bernabéu one billion euros between 2015 and 2024. Annually, Real Madrid will receive a fixed payment of 70 million euros plus 22.5 percent of all sales of Real Madrid branded merchandise made by Adidas, which amounts to around 30 million euros per year.

Adidas to pay bonuses for Real title successes

There are also a series of incentives for the Liga club: if Real Madrid win the league Adidas will cough up 2.5 million euros, rising to 3.5 million after 2020. For a Real triumph in the Champions League the sponsor will pay five million euros, rising to seven million after 2020.

In return, Adidas have secured the right to organize Real Madrid’s traditional title celebrations at the Cibeles fountain in central Madrid in order to position their brand front and centre for maximum exposure.

Der Spiegel also revealed that the previous contact between Madrid and Adidas, signed in 2011, included a 40 million euro up-front payment “in cash” into the Bernabéu’s coffers.

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