Valencia presented their new 2017/18 LaLiga season shirts this evening and also revealed the new main sponsor after being without a main brand on the famous white shirt for the past three campaigns.
American mobile phone company 'Blu Products' will have their logo on the shirts after paying 3.2 million euro in a two year deal. The fee could increase depending on the success of the club and Valencia marketing director Damià Vidagany added that the new sponsor are a "young, vibrant and dynamic brand"
The new season home kit incorporates black sleeves with the classic white being the predominant colour. The away kit is black and will be worn with orange shorts and German sports brand Adidas remain as the playing and training kit supplier.
Carlos Soler, Rodrigo, Gayà, Lato, Jaume and youth team goalkeeper Sivera were the "models" as the shirts were unveiled this evening at an event in the Mediterranean city.