Nike has committed a faux pas in a marketing ploy involving Cristiano Ronaldo.
Nike look to capitalise on Ronaldo's Cardiff bonanza
The global sports brand sought to take advantage of Ronaldo’s exploits by posting a picture of the Portuguese on social media.
Ronaldo wearing Adidas gear
Nike uploaded a picture of Cristiano Ronaldo as a child, accompanied by the message: ‘The boy knew’. The only problem was that the photo was cropped, and ‘the internet’ soon began to realise.
Upon viewing the original photo, the reason for cropping it becomes clear. Ronaldo is wearing a sweater made by Adidas, Nike’s main competitor, with the logo slap-bang in the middle of his chest.