Cristiano Ronaldo's businesses off the pitch continue to grow regardless of his form and situation at Real Madrid. Sergio Ramos, Marcelo and Luka Modric dined with the Portuguese in an effort to cheer him up and his girlfriend, Georgina Rodriguez took to Instagram to remind him of how happy there were in 2017, but his business endeavours need no such boost.
In 2016, Ronaldo's own personal brand 'CR7' teamed up with the Portuguese hotel group Pestana and launched the first two hotels with his name on them, Pestana CR7, in Lisbon and Funchal where Ronaldo is originally from.
The hotels are highly personalised and have the Portuguese star as their theme. For example, they celebrated their anniversary by giving out golden balls to their clients.
The venture is obviously working for both parties as Pestana announced on Wednesday that they plan on expanding the business outside of Portugal.
The first will be in Marrakesh in Morroco. and then New York and Madrid. The expansion is set to be completed by 2020.
The most immediate opening will be Marrakesh where the footballer likes to vacation. José Roquette, the director of development of Pestana, said that works on the hotel in Morocco had already begun, will have 164 rooms in total and should be ready to open "in about 18 months."
Ronaldo invests 50% in the hotels and the other half by Pestana, who "are in charge of the management of the establishments".