Atlético Madrid were not just playing for the title in Lyon on Wednesday night. They were also playing for quite a large chunk of change. They will receive €6.5 million for beating Marseille in the Europa League final in the 'market pool', which is the system for every country based on its value as a television market in the competition.
A loss would have meant Atlético lost €3 million and would have only receieved €3.5 million. What was sure was that they receieved €1.6 million for the semi-final, €1 million in the quarters. They will receive €10.3 million in total for their run in the Europa League. Add the €16.3 million from the group stages of the Champions League and then we must add the market pool after their five game in the Champions League, a win and four draws, which is yet to be decided.
Atletico earned more than €50 million in the 2013/14 season reaching the final of the Champions League. Two years ago, they returned to the Champions League final, where they reportedly earned €69,565,000.