Premier League

Amazon get 20 Premier League games; clubs agree new revenue share

Amazon get 20 Premier League games; clubs agree new revenue share

LIONEL BONAVENTURE

AFP

The online behemoth will stream 20 games from the English top flight during seasons 2019-22 and the bigger clubs are going to get more of the global income.

Amazon.com has won rights to show English Premier League football matches for the first time, granting members of its Prime Video service access to 20 matches per season.

Amazon step into Sky and BT territory

It secured one of two remaining domestic packages available for three years from the 2019/20 season, the Premier League said, with pay-TV group BT picking up the other. The current rights holders, Sky, won most of the rights in the earlier stages of the auction in February.

In terms of the split of the revenue from international broadcast deals, Premier League clubs have reached a new agreement, which will see any future increases divided according to league position.

Currently all the revenue from international deals is shared equally among the 20 clubs but the bigger clubs had been pushing for a greater share of the money, arguing they are the main attraction for foreign viewers.

Streaming soon | A television camera operator films Tottenham Hotspur's South Korean striker Son Heung-Min.

Better teams to get bigger share

Under the new agreement, which comes in place from the 2019/20 season, the clubs will continue to share current levels of revenue equally but any increase will be distributed based on final league position.

Under the new formula, the maximum a club can receive is 1.8 times the amount received by the lowest earning club, the Premier League said in a statement.

Premier League executive chairman Richard Scudamore said the league's revenue sharing remained the most equitable in Europe but it was time to amend an agreement dating back to 1992.

"Back then the clubs put in place a revenue sharing system that was right for the time and has served the league well, enabling them to invest and improve in all areas," he said.

"This new agreement will continue that trend with a subtle change that further incentivises on-pitch achievement and maintains the Premier League's position as the most equitable in Europe in terms of sharing central revenues.

The revenue from British rights is not distributed entirely on an equal basis with clubs given more according to league position and also the amount of times they feature on live broadcasts.

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