"Are you a Belgium fan? With a top TV, you can enjoy the World Cup this year as if you were in the front row of the stadium. And it could be completely free too! If the Belgian team score more than 15 goals, Krëfel will refund you the total purchase cost!"
This was the announcement that Krëfel, a retail appliance chain in the country, offered its customers before the World Cup began. That is to say, if Roberto Martinez' troops managed to score at least 16 goals in their campaign, anyone who bought a TV would receive their money back.
And with Belgium's two goals against England in the third/fourth place match, Belgium hit the target of 16, meaning there will be refunds galore for the lucky Belgium fans who bought a TV.
WE DID IT! 🇧🇪 We zijn klaar om duizenden mensen hun TV terug te betalen! pic.twitter.com/PVOFxOih6b— Krëfel (@Krefel) 14 July 2018
Just two more goals to go after Brazil beaten
The company clearly appear not to have had much faith in the striking potential of its national side. But with players like Romelu Lukaku, Eden Hazard and Kevin de Bruyne on show, Belgium have finished third, scoring 16 goals in the process.
Belgium's previous goals had come in their quarter-final win against pre-tournament favourites Brazil, as an own goal by Fernandinho and a fine strike by De Bruyne saw the Red Devils seal a 2-1 triumph in Kazan to dump the five-time winners out of the tournament.
That last-eight win left Krëfel just two goals from having to shell out.
2 to go 😁— Krëfel (@Krefel) 7 July 2018
Players aim to help fans get free TV
When news of the promotion emerged, it didn't take long to reach some of those men directly responsible for the results. Napoli striker Dries Mertens joked at a press conference: "I have many friends who bought their TV there and I'm doing everything to get them it for free," he said.
Belgium failed to score against France
Belgium lost their semi-final in Saint Petersburg on Tuesday against France, failing to score and being beaten by an Umtiti goal.