LeBron on Kaepernick ad: I stand with anyone who believes in change

Colin Kaepernick and Nike have the support of LeBron James in their new advertising campaign.

LeBron on Kaepernick ad: I stand with anyone who believes in change

LeBron James is the latest professional athlete to show support for Nike following the controversial advertising campaign with Colin Kaepernick. 

Nike this week unveiled the latest 'Just Do It' campaign with former San Francisco 49ers star Kaepernick, with one image reading: "Believe in something. Even if it means sacrificing everything."

Kaepernick, 30, has not played in the NFL since opting out of his contract with the 49ers in 2017, following a season in which he was both praised and criticised for kneeling during the national anthem in protest at police brutality and racial injustice.

And while this latest campaign has prompted a mixed response, with president Donald Trump critical, Los Angeles Lakers forward James is firmly on Kaepernick's side.

🗣🗣🗣🗣Just.Do.It ✊🏾 @kaepernick7

Una publicación compartida de LeBron James (@kingjames) el

Having been honoured at a fashion show on Tuesday, Nike athlete James said: "I stand with Nike, all day, every day. I stand with anyone who believes in change."

James also uploaded the striking campaign image to his Instagram page.

The NFL released a statement on Tuesday saying the issues raised by Kaepernick "deserve our attention and action".

Last November, Kaepernick filed a grievance against the NFL in which he alleged that the league and franchise owners colluded to keep him from signing with another team. An NFL request to dismiss the case was denied last month.