The College of the Ozarks, an NAIA program in Missouri, will no longer wear their Nike-designed jerseys following the global sports manufacturers' decision to feature former NFL quarterback Colin Kaepernick.
The campaign has split opinion in the United States, with Kaepernick first sitting and then kneeling during the playing of the national anthem before NFL games starting in 2016 to protest police brutality and racial injustice in the country.
"In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America," College of the Ozarks President Jerry C. Davis said in a statement.
"If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform."
US president Donald Trump criticised Nike over the campaign, while the likes of Serena Williams and LeBron James backed the ad.
"Nike is free to campaign as it sees fit, as the College is free, and honour-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed," Linson added.