Copa Sudamericana
NBA
Sacramento Kings SAC

-

Minnesota Timberwolves MIN

-

Golden State Warriors GSW

-

Toronto Raptors TOR

-

COMPLETED
Cleveland Cavaliers CLE

113

New York Knicks NYK

106

COMPLETED
Philadelphia 76ers PHI

124

Brooklyn Nets BKN

127

COMPLETED
Washington Wizards WAS

125

Boston Celtics BOS

130

COMPLETED
Indiana Pacers IND

113

Milwaukee Bucks MIL

97

COMPLETED
Charlotte Hornets CHA

108

Detroit Pistons DET

107

COMPLETED
Memphis Grizzlies MEM

92

Portland Trail Blazers POR

83

COMPLETED
New Orleans Pelicans NOP

118

Oklahoma City Thunder OKC

114

COMPLETED
Dallas Mavericks DAL

114

Atlanta Hawks ATL

107

COMPLETED
Utah Jazz UTA

111

Miami Heat MIA

84

Torneo Descentralizado

COPA LIBERTADORES

River-Boca will have €25 million economic impact on Madrid

River-Boca will have €25 million economic impact on Madrid

OSCAR DEL POZO

AFP

Not everything that glitters is gold says economic expert and with 2000 police officers to be called, questions remain over whether it's good or bad for Madrid and Spain.

Follow River Plate v Boca Juniors live online

The return leg of the Copa Libertadores between River Plate and Boca Juniors, which will be played on Sunday at the Santiago Bernabéu, will have an economic impact close to €25 million in the capital of Spain according to an expert of sports marketing but the question remains whether the city is ready or not.

The professor from EAE Business School and the specialist in commercialisation, sales and marketing in sporing business, Jaime Fortuño, calculated the impact at €25 million comparing them to other big finals like the Champions League in Cardiff in 2017, which left €51 million in the Welsh capital.

"The River-Boca game has generated a stir, both sporting an non-sporting, It is 'The Game' in South America. Madrid has accepted this meeting. It is said that Florentino accepted the game in just two minutes but is Madrid ready?" Fortuño asks.

Where will the money go?

Of the €25 million, 50% will go to hotels and 20% will be in dining at restaurants with 10% going to shopping. The rest will be go to other establishments affected by games like this. "Therefore, if we look at it from an economic standpoint, organising this event is a good opportunity for the city and the couuntry," he says.

However, despite the fact that Madrid is accustomed to hosting major events, this game brings a certain risk given the violence in previous encounters between the sides and the bubbling tension before this game and he says "not everything that glitters is gold."

"And this has a cost with Madrid ready to mobilisemore than 2000 police officers next weekend," he says. "And the question is, who will pay for all of this? Should the state pay for this or should it be settled with co-payment from other countries?"

After all, he says, they are the protagonists of this game.

0 Comentarios

Mostrar