Iniesta launches 'Mikakus': a "young & fresh" brand of trainer

El futbolista Andrés Iniesta en una imagen promocional de su marca de zapatillas "Mikakus". Foto Facebook @mikakus

Foto Facebook @mikakus

The former Barcelona play-maker has teamed up with a group of friends from the world of fashion to launch the new brand.

After launching his now globally renowned brand of wine "Bodega Iniesta", former Barcelona midfielder Andrés Iniesta turns his hand to the world of fashion, being one of the key partners in the launch of "Mikakus"

Launched in December of 2018, "Mikakus" is an international brand of sports inspired casual footwear aimed at men and women with a modern and fashionable design. Iniesta is one of the partners in the consortium with the brainchild of the brand originally coming together in 2016 by Joel and Alex.

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Mission statement

Mikakus claims to embrace "a cocktail of professionality, enthusiasm and friendship is the recipe for Mikakus, a young, fresh, audacious brand that sets out to break the rules and the status quo, to live every minute of life intensely, not to conform, to travel, in essence, to seize every moment surrounded, of course, by the ones you love".

Speaking to a Catalan sports daily after the launch, Iniesta was optimistic about the venture: "I really hope it takes off. We're just at the starting point and hope it works".

Leading Spanish investigative journalist Jordi Evole recently visited Iniesta in Japan and was spotted subsequently wearing a par of "Mikakus" trainers.