The Barcelona central defender is the star of a new promotional video for the Catalan regional government's tourism agency.
Barcelona central defender Gerard Piqué is now the face of tourism in Catalonia after the regional government (Generalitat) asked the 32-year-old to front a promotional video aimed at boosting visitors numbers to the area.
Piqué has always worn his Catalan identity proudly on his sleeve and is in favour of independence for the autonmous region and the Catalan Tourism Board (ACT) had no hesitation in seeking the former Spain international’s input for the new video clip, which Piqué put out on social media.
In the promotional clip, the defender is seen extolling the virtues of Catalonia under the hashtag #acceptthechallenge, with the video picking up 200,000 Twitter views and 10,000 Facebook clicks in just half an hour.
.@FCBarcelona soccer star 𝗚𝗲𝗿𝗮𝗿𝗱 𝗣𝗶𝗾𝘂𝗲́ (@3gerardpique) loves challenges. Putting himself to the test, surpassing himself, growing...and he has a challenge for you: to discover the richness and diversity of his homeland, Catalonia. What do you say? #ACCEPTTHECHALLENGE? pic.twitter.com/NBQuoPoa2r— Visit Catalonia (@visitcatalonia) 4 March 2019
Other Catalan celebrities to have previously fronted campaigns for the ACT include Piqué’s former teammate Carles Puyol, chefs Jordi, Josep and Joan Roca and model Vanesa Lorenzo.