Qatar 2022: Generation Amazing targets 1m beneficiaries by World Cup
Generation Amazing, a football for development initiative created as part of Qatar's successful 2020 World Cup bid, has so far benefited more than 500,000 young people across the globe.
Generation Amazing, a football for development initiative established in 2010 as part of Qatar’s successful bid to host the 2022 FIFA World Cup, has carried out a lot of great work in its efforts to harness the power of the beautiful game as a means of strengthening social inclusion worldwide.
Over 500,000 Generation Amazing beneficiaries so far
A programme whose goal is to reach the largest possible number of young people throughout the globe, Generation Amazing has so far benefited more than 500,000 youngsters. However, the directors of the initiative want to see that figure multiply by the time we reach 2022 - and are aiming to hit the one-million mark before the World Cup kicks off.
Generation Amazing organises football activities that seek to address social issues in countries with identified needs, in line with the United Nations Sustainable Development Goals. A programme that often creates the pitches on which its sessions are delivered, it works to reach marginalised groups in the world, especially those who suffer from the highest levels of poverty. It also promotes sustainable behaviours among young people in Qatar and across the region.
Youth conference during 2019 Club World Cup
Every major football event in Qatar is an opportunity for Generation Amazing to benefit young people. For example, the programme organised a youth conference during the FIFA Club World Cup in Doha in December 2019, in what was an unmissable opportunity for over 100 youngsters representing 24 countries.
The conference was held in the Oxygen Park of the Qatar Foundation for Education, Culture and Science, where the attendees received advice from a whole host of global football legends.
They featured former Real Madrid head coach Santiago Solari, ex-Brazil goalkeeper Julio César, former Ivory Coast international Yaya Touré, the Brazilians Bebeto and Cafú, Frenchman Youri Djorkaeff and Spaniard Xavi Hernández, the 2022 World Cup’s first ambassador and the current head coach of Qatar Stars League club Al-Sadd.
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