FOOTBALL CULTURE

Swapping frenzy alert as Panini release Euro 2020 sticker collection

The delayed European Championships is set to kick-off on 11 June as Italy face Turkey in Rome with the tournament seeing the launch of its very own Panini sticker collection.

Swapping frenzy alert as Panini release Euro 2020 sticker collection

No major footballing competition whether it be a World Cup or European Championship is complete without the accompanying Panini sticker collection with the sticker set now synonymous with any major footballing event. The sense of excitement and anticipation upon opening a new pack now resonates with the young and not so young as quest begins to seek out that elusive Austrian central defender or the holy grail that is the Slovakian FA shiny and complete the set.

Gareth Bale

Following the delay of last year’s Euro 2020 competition due to the pandemic, Panini have launched a new ‘Euro 2020 Tournament’ collection featuring 678 stickers featuring players from all 24 participating nations.

Speaking to a UK media outlet to coincide with the launch of the new collection, Chris Clover, Head of Marketing at Panini UK and Ireland stated: “The sense of anticipation for our new UEFA EURO 2020 Tournament Edition official sticker collection is huge. "Panini sticker collections are the sparks that ignite fan excitement for international football tournaments, and this year will be no different. "We have created a fantastic product which our collectors will have great fun swapping and completing, and will want to treasure and keep over time.”