How is the NFL attaching Super Bowl LVI tickets to NFTs?
NFL is taking its foray into the world of NFTs even further, as they are set to give every fan that attends the Super Bowl an exclusive digital token.
With more and more players in the league openly speaking about their investments in NFTs, the NFL itself is not getting left behind as they too have now embraced the trend. Indeed fans who attend the Super Bowl will receive their very own NFT version of their ticket.
NFL offers NFTs to all fans going to the Super Bowl
As one of the most watched sporting events in the world, one can imagine that tickets for the Super Bowl are not cheap. To enter the stadium on game day can quite often cost those who go, thousands of dollars. Needless to say, the lucky ones who do get to see NFL's biggest game are part of an exclusive club. Interestingly, that club it seems is about to get a whole lot more exclusive as the NFL announced that at this year's Super Bowl, it will be attaching a personalized non-fungible tokens (NFT) to all tickets which will be customized with their seat number. Fans can now take home a true piece of NFL history.
It's worth noting that this is not the league’s first attempt at utilizing NFTs where tickets are concerned but it will without doubt be the one that garners most interest. Back in November the NFL began the distribution of such tokens to fans who purchased their tickets for select games through SeatGeek, StubHub, or Ticketmaster. The league distributed a total of 250,000 overall at the time. Of course could be forgiven for questioning whether or not this is worth all the fuss, but the simple answer would be yes. There is a growing market for NFTs and especially amongst professional athletes and fans alike.
“For us, this is all about learning and better understanding what NFTs and this technology could offer in the future,” NFL SVP, club business development Robert Gallo said. “We recognize that we’re not even scratching the surface yet.”
The NFL is following the NBA's example
While the NFL has been slower to move compared the NBA, move they most definitely have. In latter parts of 2021, the league formed a partnership with Dapper Labs to create NFL All Day, which is similar in nature to the NBA Top Shot, where the league currently sells NFTs on the Flow Blockchain. Still, one might argue that it's a lot of fuss over nothing. On the other hand, what happens when someone decides to sell their NFT linked Super Bowl ticket? Could that be the start of something bigger? Regardless of opinion if there is one thing that's certain, when the Bengals meet the Rams on the 13th of February at SoFi Stadium, the tickets will be worth more than the price paid for them.