Faster than you might think: This is how long it takes to set up the Super Bowl Halftime show set
When considering how tight the window for the halftime show is, one can’t help but imagine the setup and dismantling has of it all has got to be insane.

The Super Bowl is the greatest show in all sports and entertainment each year. In addition to the exciting NFL game that decides the winner of the Vince Lombardy Trophy, the Halftime Show creates just as much buzz as the matchup itself, with performances from some of the world’s best and brightest artists. Over the years, we’ve seen legends take the stage, from Michael Jackson and Prince to Beyonce and Madonna. Just last year, Barbadian star Rihanna performed during the halftime show .
How long does the Halftime Show last?
The Super Bowl Halftime Show typically lasts around 13 minutes. Indeed, that was something that Rihanna commented on when she considered the daunting nature of squeezing 17 years of music into a show that fans in Glendale, Arizona, could enjoy. Last year we saw Usher take on the task of entertaining not just those in attendance at Allegiant Stadium in Las Vegas, Nevada, but the hundreds of millions of viewers across the globe as well.
32 years ago today, Michael Jackson performed at the Super Bowl XXVII halftime show. pic.twitter.com/bNAAbZU7sy
— Pop Crave (@PopCrave) January 31, 2025
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Setting up the Super Bowl Halftime Show stage and taking it down is the real show that you’ll never get to see. It takes hundreds of staff at the Super Bowl to construct and dismantle the stage where the Halftime Show performer(s) will perform in a matter of just a few minutes, all while in front of a live audience and millions watching on television.
Some day I want to go to a Super Bowl just to watch the half time show get set up. #SuperBowl
— Graham (@gramifications) February 14, 2022
“Six minutes on and six minutes off the stage,” Charles Coplin, a former vice president of special events for the NFL, said in 2010. “There’s just no way to describe that other than sheer terror.” That’s exactly how much it takes for the army of people to make or break the Super Bowl Halftime Show, which, takes about a total of 20 minutes once it kicks off. With that said, it is still about the game. The defending Super Bowl champion, Kansas City Chiefs will be taking on the Philadelphia Eagles in a rematch of 2023’s edition of the NFL’s biggest game. Kickoff is set for 6:30 p.m. ET on Sunday, Feb. 9, 2025. Don’t miss it!
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