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Super Bowl 2017
The NFL's Greatest Show

SUPER BOWL 2017

Final Super Bowl 2017: New England Patriots vs Atlanta Falcons THE TEAMS

The Super Bowl is here. The biggest sporting event in the United States of America. The day millions of hamburgers, pizzas, burritos and beers are consumed across the country and for four hours, parties take places in every corner of the world.

The game of all games; the traditional day off on Monday in North America is slowly turning into an international epidemic. The sport has infiltrated all four corners of the world. Are people going crazy? How is it possible that this American sport, in which bulked up men wearing armor from head to toe, tackle each other, rest, and collide all over again, can take over the world? The NFL is growing, unconditionally, year after year. The NFL without any dependence on a higher institution, has realized its popularity and now wants to make money outside of US borders and will host games in London and Mexico next year with plans for expansion reaching much further.

The traditional work absenteeism of the following Monday in North America is becoming a planetary epidemic

The 32 owners of the NFL are very clear in the objectives. The sport exists to entertain people but to make money, first and foremost. The funny thing is that both objectives complement each other. As the games, and seasons, continue to grow more exciting, the more benefits are seen for the owners and the fans. In a league where there is a spending limit (salary cap), every team starts off on equal footing and everyone has the chance to lift the Vince Lombardi trophy in any given season. You never deal with credit in the NFL and there are no risky investments. The money from TV rights, merchandising and tickets covers all salaries within the salary cap.

Foto de la Super Bowl 2017
Image of the 2017 Super Bowl Trophy (AFP)

All 32 franchises are on the Forbes’ 50 richest sports institutions on the planet. The competitive nature of the league makes it so exciting and you have 32 teams ready to sacrifice everything to reach the final stage of the year. There is no better time to watch a game of football if you have never seen one and if you do opt to switch it on, we recommend wearing a helmet in your living room because nobody knows where the next collision is going to come from and nobody’s safe.

SUPER BOWL HONOURS

WINS
APPEARANCES
  • Escudo: Pittsburgh Steelers
    Pittsburgh Steelers
    6 8
  • Escudo: Dallas Cowboys
    Dallas Cowboys
    5 8
  • Escudo: San Francisco 49ers
    San Francisco 49ers
    5 6
  • Escudo: New England Patriots
    New England Patriots
    4 8
  • Escudo: Green Bay Packers
    Green Bay Packers
    4 5
  • Escudo: New York Giants
    New York Giants
    4 5
  • Escudo: Denver Broncos
    Denver Broncos
    3 8
  • Escudo: Oakland Raiders
    Oakland Raiders
    3 5
  • Escudo: Washington Redskins
    Washington Redskins
    3 5
  • Escudo: Miami Dolphins
    Miami Dolphins
    2 5
  • Escudo: Baltimore Colts
    Baltimore Colts
    2 4
  • Escudo: Baltimore Ravens
    Baltimore Ravens
    2 2
  • Escudo: Los Ángeles Rams
    Los Ángeles Rams
    1 3
  • Escudo: Seattle Seahawks
    Seattle Seahawks
    1 3
  • Escudo: Chicago Bears
    Chicago Bears
    1 2
  • Escudo: Kansas City Chiefs
    Kansas City Chiefs
    1 2
  • Escudo: New Orleans Saints
    New Orleans Saints
    1
  • Escudo: New York Jets
    New York Jets
    1
  • Escudo: Tampa Bay Buccaneers
    Tampa Bay Buccaneers
    1
  • Escudo: Buffalo Bills
    Buffalo Bills
    4
  • Escudo: Minnesota Vikings
    Minnesota Vikings
    4
  • Escudo: Carolina Panthers
    Carolina Panthers
    2
  • Escudo: Cincinnati Bengals
    Cincinnati Bengals
    2
  • Escudo: Philadelphia Eagles
    Philadelphia Eagles
    2
  • Escudo: Arizona Cardinals
    Arizona Cardinals
    1
  • Escudo: Atlanta Falcons
    Atlanta Falcons
    1
  • Escudo: Tennesse Titans
    Tennesse Titans
    1
  • Escudo: Los Ángeles Chargers
    Los Ángeles Chargers
    1
  • Escudo: Cleveland Browns
    Cleveland Browns
  • Escudo: Detroit Lions
    Detroit Lions
  • Escudo: Houston Texans
    Houston Texans
  • Escudo: Jacksonville Jaguars
    Jacksonville Jaguars

The biggest spectacle on TV year after year

The Super Bowl is the exception that confirms the rule in the competitive world of television. Beyond all the liturgy surround the entertainment industry and the advertisements and how much they cost, the event itself transcends even the two teams that participate in the game. As the NFL grows exponentially, there was a drop in TV audiences this year of as much as 8%, which was influenced by the race for the White House between Hillary Clinton and Donald Trump. However, the final game is a different beast and one that enjoys incomparable prestige as it tries to beat its own record-breaking figures on an annual basis.

In the regular season the audiences have been in decline, but Super Bowl is a different beast.

As the NFL's audiences grow, the 2014 edition of the game was one of the most viewed in history and has been difficult to follow up. The Pete Carroll-led Seattle Seahawks, who are widely considered to be one of the best defenses in NFL history and the New England Patriots, who are the best franchise and teams of this century, drew an audience of 114.4 million people to the screen. The goal of the NFL is to always improve on the year before and if Brady's tilt at his fifth ring or the possibility of two great teams in a showdown is on the menu, the record is as good as guaranteed.

  • NBC
    2016
    111,9 millions
  • NBC
    2015
    114,442 millions
  • FOX
    2014
    112,191 millions
  • CBS
    2013
    108,693 millions
  • NBC
    2012
    111,346 millions
  • FOX
    2011
    111,041 millions
  • CBS
    2010
    106,476 millions
  • NBC
    2009
    98,732 millions
  • FOX
    2008
    97,448 millions
  • CBS
    2007
    93,184 millions
  • ABC
    2006
    90,745 millions
  • NBC
    2016
    54.3 %
  • NBC
    2015
    71 %
  • FOX
    2014
    69 %
  • CBS
    2013
    69 %
  • NBC
    2012
    71 %
  • FOX
    2011
    69 %
  • CBS
    2010
    68 %
  • NBC
    2009
    64 %
  • FOX
    2008
    65 %
  • CBS
    2007
    64 %
  • ABC
    2006
    62 %
  • NBC
    2016
    46.6 %
  • NBC
    2015
    47.5 %
  • FOX
    2014
    46.7 %
  • CBS
    2013
    46.4 %
  • NBC
    2012
    47.1 %
  • FOX
    2011
    46 %
  • CBS
    2010
    45 %
  • NBC
    2009
    42 %
  • FOX
    2008
    43.1 %
  • CBS
    2007
    42.6 %
  • ABC
    2006
    41.6 %

The best commercials of
the year on a magical night

The Super Bowl is the most watched television programme or event in the United States every year. This is not changing any time soon and that is why the ads during the show are the most expensive in the world. What started out as regular ads in between a game of football has turned into a spectacle in itself. Advertising brands have been refining their ideas to the point that is has become a competition of excellence with much of the talk in offices around the States revolving around people’s favourite ads from Super Bowl Sunday’s half-time show.

As the competition increases, brands have turned to reputable filmmakers, actors and celebrities known around the world to enhance their commercials. It is not an exaggeration to suggest that people watch the Super Bowl just to see the ads. There are even special shows the day after the game to analyse and evaluate their quality.

The data is dizzying. The thirty seconds of ad-time costs a whopping $4.5 million (€4.1 million). Every year the total cost increases and this was last year’s price – you can guarantee that this year will be more expensive. In 1967, a Super Bowl add cost $37,500. In 2000, they cost around $2,000,000 dollars. The amount of time allotted to commercials varies with the average close to 39 minutes. If you add another 10 minutes to the time the broadcaster spends advertising its own shows you have 22% of the total Super Bowl running time.

ALL SUPER BOWL LI COMMERCIALS

EXPENDITURE BY DECADES

EXPENDITURE BY DECADES
Years Expenditure (in millions of Euros) Percentage of total running time
60's 6,5 0,2%
70's 50,3 1,2%
80's 221,6 5,3%
90's 580,9 13,8%
00's 1.074,6 34,4%
10's 1.901,6 45,2%

Everyone wants to sing
at the Super Bowl show

Everything that happens outside of the action on the field at the Super Bowl is a media circus, and that is putting it mildly. The important thing is not to entertain the people in the stadium but to put on a show for the millions of people tuning in around the world. The quarter of an hour the performers have is a medley of their greatest hits in the midst of a medley of colour, lights and sound. Some of the most iconic moments in recent popular culture have happened at the break in the biggest game of football of the year.

For instance, Prince's performance in 2006 in Miami was one of the most impressive moments in the history of Super Bowl half-time shows. In the rain, with songs by Bob Dylan, Foo Fighters, Creedance Cleerwater Revival and his own music, Prince created a magical experience and his rendition of "Purple Rain" can still cause goosebumps when watched back from over a decade ago.

U2 played an emotive set just five months after the Twin Towers fell on September 11th. At Super Bowl XXXVI, they played their "Where The Streets Have No Name" to pay homage to the fallen men and women in the attack and a monumental tribute it was. From a social standpoint, Janet Jackson's nipple-slip, or what she referred to as a "wardrobe malfunction" at Super Bowl XXXVII is most remembered.