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Apple Music presents ‘Rihanna’s Road to Halftime’ ahead of Super Bowl 2023

Rihanna fans have a new way to experience her music after the latest announcement by Apple Music.

Rihanna fans have a new way to experience her music after the latest announcement by Apple Music.

Apple Music is going all out for the Super Bowl LVII Halftime show, as the streaming service has announced they’ll count down the next two weeks with a multimedia ‘Rihanna’s Road to Halftime’ launch.

‘Rihanna’s Road to Halftime’ features a few different initiatives designed to engage fans, including Apple Music chosen specifically for the star’s fans.

Subscribers can now listen to her catalog with Spatial Audio in Dolby Atmos, and also tune into Apple Music Radio to hear ‘Rihanna Revisited Radio’, an eight-episode roundtable exploring the cultural impact of her music.

Additional exclusive programming includes ‘Halftime Hype Radio’, a 10-part series dedicated to the most notable performances in Super Bowl halftime history, as well as ‘Live from Super Bowl LVII’, which will feature daily streams in the days leading up the game.

Sing along with Rihanna

Fans looking to sing along with Rihanna can use the new Apple Music Sing feature that allows users to take the mic and perform solos, duets, sing backup and more on the new Apple TV 4K, as well as all iPhone and iPad models that are compatible.

“Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show,” said Oliver Schusser, vice president of Apple Music and Beats, in a statement.

We are excited to celebrate Rihanna, and give her fans a new way to experience her music with Spatial Audio, as well as exclusive content from Apple Music.”

For fans looking to get ready for the NFL’s biggest game of the season, ‘Rihanna’s Road to Halftime’ will also include a collection of 32 playlists featuring all the top songs that each NFL team listens to in the locker room.

Additional warmup playlists curated by NFL players like Travis Kelce (Kansas City Chiefs), Stefon Diggs (Buffalo Bills), Trevon Diggs (Dallas Cowboys), Davante Adams (Las Vegas Raiders), and Dak Prescott (Dallas Cowboys) will also be available.

Super Bowl LVII Halftime performance press conference

Rihanna will be interviewed by Nadeska Alexis on February 9, 2023 at 10 a.m MST at the Super Bowl LVII Halftime Show press conference.

Viewers can watch live or on-demand on Apple Music, on @AppleMusic’s TikTok, Instagram, YouTube, Twitter or the NFL Network.


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