Beyoncé rocks Tiffany’s diamonds for ‘Renaissance World Tour’

Beyoncé is wearing Tiffany’s jewelry and accessories during her Renaissance World Tour, modeling custom pieces designed specifically for her by Tiffany & Co.

The singing superstar is rocking Tiffany jewels thanks to a collaboration she began with the company in 2021.

Beyoncé kicked off her ‘Renaissance’ tour in Stockholm, Sweden on May 10 and will wrap up in New Orleans on September 27.

Why is Beyoncé wearing Tiffany’s?

Beyoncé has been wearing jewelry from the brand designed specifically for her, as well as pieces from the collections of Tiffany HardWear and Elsa Peretti, among others.

Tiffany & Co is serving as the official jeweler of the ‘Renaissance World Tour’, as part of the partnership launched alongside her husband, Jay-Z, in September 2021.

The 2022 ‘love’ campaign

The luxury jewelry brand said in a statement that its participation in the ‘Renaissance World Tour’ is understood as a natural evolution of the ‘Lose yourself in love’ campaign the collaborators launched in September 2022.

The ‘Lose yourself in love’ campaign video featured Beyoncé performing in a disco setting, inspired by the Studio 54 nightclub, while wearing a custom Tiffany HardWear necklace, as well as other designs — including a 10-carat diamond ring and inlaid Lock bracelets.

Comments on the partnership

Alexandre Arnault, Executive Vice President of Product and Communications, described why the brand teamed up with the likes of Beyoncé.

“‘Lose yourself in love’ embodies the beauty of self-love and empowered elegance,” Arnault wrote at the time. “Beyoncé is an inspiration to many because she embodies these qualities.”

“We are honored to continue our partnership for a second consecutive year and usher in a new and exciting era of love,” the executive added.

Meanwhile, Beyoncé commented that she was honored to be part of the collaboration.

“I am honored to continue the partnership with Tiffany and Co,” the superstar said, “and further explore how beautiful our connections are, when we truly celebrate the relationship and the importance of the love we have for ourselves as individuals.”