Hailey Bieber launches YouTube cooking show

Hailey Bieber is inviting fans into her and her husband Justin Bieber’s kitchen for a preview of her favorite foods. The founder of skincare company Rhode has now launched a casual cooking show on YouTube called ‘What’s in My Kitchen?’.

The model and business owner first teased the upcoming series in December, followed up by a single breakfast-making-themed episode. Bieber describes the series as a spin-off to her ‘WHO’S IN MY BATHROOM’ series where she would invite various celebrity guests for food and drink over an interview and games in her bathroom.

Bieber has had celebrities including Kendall Jenner, Addison Rae, Norami, Keke Palmer, and Emily Ratajkowski on the series.

‘WHO’S IN MY BATHROOM’ spin-off

Bieber kicked off the formal launch of her new series by sharing her signature buttermilk-brinded chicken wing recipe. As the series continues, Bieber will create dishes such as pizza toast and an at-home version of her popular Erewhon smoothie.

Bieber is known for her $17 smoothie only available at the upscale Los Angeles supermarket chain called Erewhon Market. The smoothie features ingredients like strawberries, avocados, maple syrup, dates, and coconut cream.

“They don’t have an official name,” Bieber, 26, said at the start of the chicken wing episode. “So I’m going to show you how I came up with this recipe and how I make them.”

“This is definitely the best thing I have made yet on this show but that doesn’t mean I’m not eager to top it,” she says at the end of the video.

Other business adventures

This isn’t Bieber’s only new project recently. She has been keeping busy with new campaigns for her skincare company ‘Rhode’ which she launched in the summer of 2022.

The US-based brand recently expanded to Canada and has plans to move into the U.K. market next. Her latest product launch includes a new passionfruit jelly peptide lip treatment which was launched in the first week of April.