How much money does Taylor Swift earn for each concert at the Santiago Bernabéu? What about the entire tour?

The name of Taylor Swift is on everyone’s lips. The hugely popular artist has already brought the Spanish capital of Madrid to a standstill with two concerts at the Santiago Bernabéu, the newly-renovated home of Real Madrid FC. A double performance that forms part of one of the most media-centred tours in the music industry. The Eras Tour began on 17 March 2023 at the State Farm Stadium in Glendale, Arizona, and, all things going well, is set to end on 8 December in Vancouver.

Taylor Swift: concerts, fans, merchandise, money

This national and international tour has a total of 152 concerts, although the announcement of a new date is not ruled out. What is known is what she will pocket for each planned concert.

According to Billboard, the artist has earned between 11 and 13 million dollars for each of the dates belonging to The Eras Tour. The main source of this income is box office receipts, with a price of about 150 euros per ticket on average for those in Madrid (that’s $162). According to calculations, and estimating an approximate capacity of 65,000 people per show, it would raise over $10 million. An amount from which the percentage agreed between the parties would have to be subtracted and to which an agreed sum for the sale of merchandising would have to be added.

In total, Taylor Swift’s tour is estimated to earn $1,672,000,000 by the time she steps off the stage of her last concert. And this is not all: more than $400 million should be raised for products related to The Eras Tour alone.

The singer is also set to break a new record, becoming the highest-grossing female artist in concert history by surpassing Madonna, who earned over $400 million with her Sticky & Sweet Tour in 2008 and 2009. This massive financial success will further boost her net worth, which currently stands at around $1 billion, according to Bloomberg.

The Eras Tour concerts

The Eras Tour has just the two current stops in Spain, both at the Santiago Bernabéu, as she returns 13 years after her last appearance in Spain. That one did not sell out. The European leg of the tour began in Paris, with four dates (from May 9 to 12) and there are five concerts in London (from August 15 to 20).

Other stops on the tour include Stockholm (May 17, 18, and 19), Lisbon (May 24 and 25), Lyon (June 2 and 3), Edinburgh (June 7, 8, and 9), Liverpool (June 13, 14, and 15), Cardiff (June 18), London (June 21, 22, and 23), Dublin (June 28, 29, and 30), Amsterdam (July 5 and 6), Zurich (July 9 and 10), Milan (July 13 and 14), Germany (July 17 and 18 in Gelsenkirchen, July 23 and 24 in Hamburg, and July 27 and 28 in Munich), Warsaw (August 1, 2, and 3), and Vienna (August 8, 9, and 10).

The tour, which has already visited Asia and Oceania, will return to America on October 18 with a concert at the Hard Rock Stadium in Miami. Tickets are available on Ticketmaster and other websites, although the high demand has led to an increase in purchases on resale or second-hand platforms. Taylor’s a money-making machine with class.