How much was Rihanna paid for the Super Bowl 2023 halftime show?

Super Bowl Sunday is here, and halftime show headliner and singing sensation Rihanna has been gearing up for weeks to perform at the State Farm Stadium in Arizona, but how much was Rihanna paid for the performance?

Surprisingly, Rihanna will not be paid anything for her Super Bowl LVII halftime show, as it is just not the custom. The ‘Umbrella’ singer joins high-profile celebrities like Beyoncé, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, and Bruno Mars for the honor of performing at the Super Bowl completely pro bono.

At a press conference Thursday before the show, Rihanna said that she was prepared to fully throw herself into the performance.

“I get involved with every aspect of anything that I do,” Rihanna said. “Whether it’s the Super Bowl, whether it’s a makeup product, whether it’s Savage lingerie.”

“If it flops or it flies, my name has to stand by that.”

Why would Rihanna perform for zero dollars?

While it could be that some stars perform at the Super Bowl halftime show for the sheer love for what they do, the bottom line is that the Super Bowl is a huge opportunity for exposure.

Rihanna has been absent from the stage for so long, almost seven years, that an intense, 13-minute performance showcasing her best work is a great way to kickstart momentum in her music career again.

Super Bowl LVII is expected to have more than 192 million viewers in the United States — and many of them are tuning in just for the pleasure of seeing Rihanna’s big comeback to the limelight.

In 2022, Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, Eminem, and 50 Cent all performed the Super Bowl halftime show and were rewarded by a huge boost to their catalogs. Most artists see a one hundred to one thousand percent increase in album and merchandise sales.

How much is Rihanna worth?

Rihanna is one of the world’s wealthiest musicians and self-made female billionaire, with a $1.4 billion net worth.

Her income is not just from making music, though she has 155 million digital sales, as the singer is also a savvy business woman.

Riri’s 50% shareholder position in her Fenty makeup line has been a huge success, making $550 million in sales. Her lingerie brand, Savage X, was slated as a $1 billion company in 2021 and has only continued to grow.