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How popular was Taylor Swift’s Eras Tour on Disney+ streaming?

A new docuseries is premiering today about the fallout between Taylor Swift and her former manager Scooter Braun just months after the Eras tour success.

FILE PHOTO: Taylor Swift attends a premiere for Taylor Swift: The Eras Tour in Los Angeles, California, U.S., October 11, 2023. REUTERS/Mario Anzuoni/File Photo
Mario AnzuoniREUTERS

Taylor Swift’s “The Eras Tour” made a spectacular debut on Disney+, shattering streaming records. The concert film, which premiered on 14 March, 2024, quickly became the most-streamed music film in Disney+ history.

In its first three days on the platform, “Taylor Swift: The Eras Tour” garnered an impressive 4.6 million views, with fans collectively watching 16.2 million hours of the three-and-a-half-hour extravaganza.

Using data gathered from Disney+ and their website, JustWatch has compiled information on the success of the concert film compared to Swift’s other work. As seen by the graphic, it was a huge success.

JustWatch Taylor Swift Eras
Full screen
JustWatch Taylor Swift Eras

Like all streaming companies, Disney is grasping for ways to turn a profit on Disney+. Alongside multiple price rises in the last couple of years, driving new customers to the site is crucial.

It seems the film did a good job of driving that for Disney too.

JustWatch Taylor Swift Eras
Full screen
JustWatch Taylor Swift Eras

If you are looking for more Taylor Swift content to sink your teeth into, there is a new documentary series premiering today. A new two-part series explores the high-profile feud between Taylor Swift and music executive Scooter Braun is set to premiere on Friday, June 21, 2024.

How to watch ‘Taylor Swift vs Scooter Braun: Bad Blood’ documentary

The documentary will explore the $300 million dispute that began in 2019 when Braun’s company acquired Big Machine Records, giving him ownership of Swift’s first six album masters.

The documentary will be available to stream on Max (formerly HBO Max).