Entertainment

Incredible numbers from Taylor Swift’s ‘The Eras Tour’

In anticipation of Taylor Swift’s upcoming shows in Mexico, we look into the wide-reaching impact of her ‘The Eras Tour’.

SUZANNE CORDEIROAFP

The Eras Tour by Taylor Swift has been names the largest tour of 2023 thus far, with a notable margin.

Since its official unveiling as her most recent journey on the road, the tour has achieved considerable success,with tickets selling rapidly. This tour has now earned official recognition as the highest-grossing tour for the initial half of 2023, outpacing all competitors with a substantial lead.

On August 24th, 25th, 26th, and 27th, the American performer will take the stage at Mexico City’s Foro Sol, making it one of the year’s most anticipated events. For a long time, her fans in our country have been requesting her presence, and now their wish is about to come true.

Taylor Swift’s Success in Numbers

According to sources it is estimated that the shows of the beloved blonde artist will surpass one billion dollars in revenue, far surpassing the $887 million that Elton John’s “Farewell Yellow Brick Road Tour” is estimated to have earned between 2018 and 2023.

Each of Swift’s concerts represents $13 million in revenue. Additionaly, it is estimated that after the 106 shows she has performed worldwide, she would have earned between $350 and $400 million for herself alone.

In addition to ticket sales, the artist’s fans often invest in buying merchandise, spending a significant amount, between $50 and $70 per person. Reports suggest that throughout the tour, in the United States alone, Taylor has generated $156 million, which translates to a profit of $1.4 million every night.

Taylor Swift’s Tour in Mexico

‘The Eras Tour’ marks Swift’s sixth concert tour following the hiatus due to the covid-19 pandemic that prevented her from touring her studio albums and re-recordings in 2019, 2020, and 2021, including ‘Lover,’ ‘Folklore,’ ‘Evermore,’ ‘Fearless’ (Taylor’s Version), and ‘Red’ (Taylor’s Version). This makes her reunion with the audience all the more special.

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