Is Kendall Jenner still the highest-paid model in the world?

For years, Kendall Jenner has been one of fashion’s most recognizable—and bankable—faces. With global campaigns, runway appearances at the industry’s biggest shows, and a massive media presence, her name consistently pops up in Google searches for “highest-paid models.” But in such a fast-changing industry, how secure is that title today?

Global career and influence

Jenner entered the modeling world at a young age and quickly became a global reference point—not only for her professionalism but also for the fame of her family and her own ventures, including her tequila brand, 818. She’s fronted campaigns for powerhouse brands like L’Oréal and walked the runway for fashion giants including Chanel and Marc Jacobs.

Kendall Jenner’s estimated earnings

Over the past several years, multiple rankings have placed Jenner among the world’s top-earning models. Her net worth is estimated at around $60 million, far above the industry average. Still, her annual income fluctuates depending on the number and type of campaigns she signs, her media visibility, and other factors.

The title of “highest-paid model” shifts depending on the year and the source. Recent Forbes lists have named Kendall Jenner as the No. 1 model in 2024, while earlier rankings often credited Gisele Bündchen, who held the crown for many years.

Challenges of the current and future context of modeling

The fashion world is undergoing transformations with the rise of influencers, the diversification of digital channels, and changes in consumer habits that have altered the rules of the game. For a supermodel like Kendall, this means constantly adapting. Furthermore, the competition is fierce, with new faces emerging who could dethrone her at any moment.

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