CELEBRITIES
Jennifer Aniston secret shops her own product launch
The actress went to Ulta Beauty in disguise to buy her own LolaVie haircare products.
Jennifer Aniston may be more excited than anyone about the launch of her new haircare line, LolaVie.
The ‘Friends’ alum filmed a video of herself as a secret shopper as she went into Ulta Beauty in a disguise and purchased some of her own products. The actress posted the video to her Instagram on Sunday.
“This is so exciting,” Aniston marvels in the video.
Aniston secret shops LolaVie
The video portrays Aniston sitting in her car outside the store.
“Okay, there it is,” Aniston whispered, pointing to the Ulta Beauty store. “This is very exciting.”
“Guys, I’m at Ulta and we’re going to sneak in… LolaVie is launching,” the actress declared.
Aniston put on a floppy hat and big sunglasses while inside her vehicle, and walked into the store discreetly wearing a formless gray sweater dress and oversized shopping bag.
“So we’re going to put on this little hat, and my sunglasses on, and we’re going to go see what it looks like in the store,” she said. “Let’s go, come on!”
Aniston purchases her products
The 54-year-old browsed her LolaVie display and selected some items, nonchalantly greeted a salesperson, and then the camera cuts to her exiting the store and getting back into her vehicle. There, she unpacks her bag and admires the products, holding a box of serums up to the camera.
“I mean, come on,” Aniston exclaimed. “This is so exciting!”
Jason Bateman is Aniston’s biggest customer
Aniston has said that her friends love her products too — especially her male friends, notably Jason Bateman.
“Guys love a good hair product,” Aniston told InStyle. “The guys have taken all the samples.”
“My friend Jason Bateman — who has the most hair that any human being could possibly have, and he’s the envy of all males with maybe three grays — he is obsessed,” the actress added.