Jennifer Lopez makes debut as Italian Intimissimi’s new global ambassador

Jennifer Lopez is the new global ambassador for Italian-based designer Intimissimi’s new spring 2023 collection with photographer Chris Colls. The singer made it official by posting the campaign photos to her Instagram account.

Introducing JLo as Intimissimi’s new global ambassador

In partnership with Intimissimi, the Italian lingerie and lounge apparel brand, JLo released the campaign, which features an array of the singer and actress relaxing at home wearing the elegant lingerie and lounge garments, reading a book or posing on different furniture.

The collection launches online and in-store on Monday, while Lopez has been Intimissimi’s global brand ambassador since 2022.

Lopez posted a social media photo of her wearing Intimissimi’s pink robe and lingerie set as she poses on a wicker chair. In the Instagram post, Lopez celebrated the partnership, which was first established in 2022, and her album title ‘This is Me…Now’ as her hashtags.

“#JLOxINTIMISSIMI is almost here,” JLow wrote in the caption. “I can’t wait for you to see what I have in store with @intimissimiofficial. #linkinbio to preview the collection. #GlobalAmbassador #THISISMENOW”

Crafting the perfect mood in a photograph

Women’s Wear Daily assessed that JLo’s debut photos showcase a “play on hues that evoke the beauty of Italian landscapes, sartorial silks and timeless trims.”

Intimissimi’s creative director, Riccardo Ruini, said the brand was trying to capture the essence of those long, vibrant Italian summers with softly lit cinematic imagery in hues of pinks, turquoise blues, and scarlet orange.

A solid partnership

Lopez has said that the brand has a strong name for confident women, and that she is proud to be involved with the company.

“I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong,” JLo said.

Intimissimi also released an announcement about the partnership.

“Today’s women are savvy and successful and role models,” the statement said. “They inspire us to work hard and follow our dreams.”

“Lopez is the ultimate ambassador for Intimissimi as she brings a strong and modern [look] to the brand and communicates their core values.”