Social Media
Over $1 million per sponsored content: These are the top 10 Instagram influencers in 2024 and how much they make
Celebrity accounts with a significant audience can make well over $1 million per sponsored content Instagram post.
Want to get rich quickly? Amass millions of followers on Instagram and sit back as brands pay you immodest amounts of money to showcase their wares.
You’ve seen it before, Cristiano Ronaldo pops up on your feed telling you about the benefits of Herbalife Formula 1 and how it offers a balanced mix of protein, fiber, vitamins, and minerals.
Later in the same Instagram viewing session, singer and actress Selena Gomez recommends Rare Beauty’s ‘Find Comfort’ body collection.
These and many other major brands have spent a fortune getting these popular celebrity figures to prescribe their product, confident that a percentage their follower base which runs into the hundreds of millions will buy into the commodity in question.
Instagram as a source of revenue
Making money via a social media account is not strictly restricted to the high profile rich and famous as micro-influencers, those accounts with a follower base of anything from 2,000 to 50,000 can also make money on the platform but given their reach, can only command a fraction of bigger account holders but as ones follower count grows, so does the potential to earn more.
Top Instagram accounts of 2024
According to finance focused site Go Banking Rates, these are the top ten Instagram accounts of 2024 and how much each account command for a promoted post.
Cristiano Ronaldo | @cristiano | $3.23M per post | 632M followers
Lionel Messi | @leomessi | $2.59M per post | 500M followers
Selena Gomez | @selenagomez | $2.55M per post | 429M followers
Kylie Jenner | @kyliejenner | $2.38M per post | 400M followers
Dwayne Johnson | @therock | $2.32M per post | 397M followers
Ariana Grande | @arianagrande | $2.26M per post | 380M followers
Kim Kardashian | @kimkardashian | $2.17M per post | 394M followers
Beyoncé | @beyonce | $1.89M per post | 320M followers
Khloe Kardashian | @khloekardashian | $1.87M per post | 310 followers
Justin Bieber | @justinbieber | $1.76M Per Post | 293M Followers
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