Rihanna music sales surge after Super Bowl, but how much did she earn?
Rihanna’s first performance in years at the Super Bowl LVII halftime show has resulted in increased music sales and streams.
Rihanna performed many of her biggest hits at Super Bowl LVII in a performance that had everyone that watched talking.
Watched by a total of 118.7 million viewers according to Fox Sports, the singer belted out hits like ‘B—- Better Have My Money,’ ‘Rude Boy,’ ‘Work,’ ‘Umbrella,’ and ‘Diamonds’ as she and her dancers took to the air in seven floating stages at the center of the field.
The performance involved around 800 people, including camera and stage crew, dancers, band members and Rihanna herself, and it’s already proven to be profitable for the singer.
How much did Rihanna earn?
Although Rihanna wasn’t paid anything for her Super Bowl LVII halftime show, she has made money from royalties just from streaming on Spotify.
As per Japan-101, the singer is believed to have already earned in the region of $97,000 just from streams on Spotify, which revealed that streaming for her music on the platform went up 640 percent immediately after the show ended.
The estimated figure comes from multiplying Spotify’s standard royalty by the amount of plays her songs have received on the platform.
Umbrella was the biggest moneymaker thanks to being streamed 4.4 million times. Spotify pays an average amount of $0.004 per stream, meaning the song netted Rihanna $17,780.60.
‘We Found Love’ and ‘Diamonds’ rounded out the top three, earning the singer $15,227.01 and $14,160.66 respectively.
Rihanna’s catalog numbers surge
According to Luminate, Rihanna’s catalog of songs surged 140 percent in on-demand streams in the USA following her performance.
The outlet adds that songs on which Rihanna is the primary artist collected 62.2 million streams on February 12 and 13, up from 25.8 million the two days prior.
Although Rihanna hasn’t released a studio album in seven years, the numbers show that singer-turned-mogul is back at the forefront of music lovers in the United States.
Not to mention her brands, Fenty Beauty, Fenty Skin, and Savage X Fenty all sold special-edition ‘Game Day’ products to consumers ahead of the Super Bowl.
Billboard reports that Rihanna’s catalog of albums and songs could post sizable figures in its weekly charts for February 25, given it reflects sales and streaming figures for the week ending February 16.