Rihanna Super Bowl halftime performance helps her join exclusive company

Rihanna’s music streams surged by 640 percent thanks to her Super Bowl halftime performance. Following her performance on February 12, the megastar had a significant rise in streams across all online streaming platforms.

Individual songs by the artist spiked as much as 2600 percent while her overall streams on Spotify rose an impressive 640 percent within the hour after the game ended. The halftime performance opening track ‘B**** Better Have my Money,” received an increase of more than 2,600 percent.

Other tracks from the 13-minute performance also had record increases, ‘Diamonds’ the track she finished her performance on, received an increase of more than 1,400 percent. Similarly, ‘Rude Boy’ had an increase of more than 1,170 percent, and ‘We Found Love’ had an increase of over 1,160 percent.

Streaming app success

While her increase in streams continued the entire week after her performance, game day was her biggest streaming day on both Apple Music and Shazam. Her Apple Music worldwide streams rose by 331 percent.

Shazam, an app that recognizes songs by using a device’s microphone to listen in, cites that 8:31 p.m. ET as the most Shazamed minute of the show. The app also notes that 8:31 p.m. was the most Shazamed minute in the U.S. since the 2022 Super Bowl halftime show.

‘We Found Love (featuring Calvin Harris)’ was also Rihanna’s most searched song from the performance for the app.

Re-entering the Billboard 200 chart

Following Rihanna’s halftime performance, several of her old albums have re-entered the Billboard 200 chart. This week, ‘ANTI’ rose 42 places to number eight on the chart, ‘Good Girl Gone Bad’ rose 122 spots to number 15, and ‘Unapologetic’ rose 179 spots to number 18.

‘Loud’ also re-entered the chart this week at 26, and ‘Talk That Talk’ as well re-entering at spot 49. This is the first time the singer has secured five album spots on the Billboard 200 chart.

She also becomes only the seventh artist in the last 50 years to hold five album spots simultaneously.

Spotify records

Since Rihanna was announced to be the halftime performer this year, three of her songs have also crossed the billion-stream mark on Spotify, ‘Umbrella,’ ‘We Found Love’ and ‘Love on The Brain.’

The singer also surpassed Ed Sheeran this week for total monthly Spotify listeners, now having 77.7 million listeners and sitting as the fourth most-streamed monthly artist.

As well, Rihanna received 272 million streams last week on Spotify, her best performance yet. The entire halftime performance, which is now available on Youtube and Apple Music to watch continues to climb in views.