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$750 caviar and other food items sold at New York’s newest luxury grocery store: “The food is super expensive”

A new gastronomic destination recently opened up in NYC, a gourmet grocery store named ‘Meadow Lane’.

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A journalist, soccer fanatic and Shrewsbury Town fan, Will’s love for the game has withstood countless playoff final losses. After graduating from the University of Liverpool he wrote for a number of British publications before joining AS USA in 2020. His work focuses on the Premier League, LaLiga, MLS, Liga MX and the global game.
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There is no shortage of high-end, aesthetically pleasing eateries in New York City. With one of the best culinary scenes anywhere on the planet, elite New Yorkers have plenty of choice when it comes to dining out. But what about those who prefer to cook at home?

A new grocery store is making waves with high-quality fresh produce, picture-perfect decoration and eye-watering prices. Earlier this month Meadow Lane officially opened in the Tribeca neighborhood of Manhattan.

The gourmet grocer features seasonal fruit and vegetables, top quality meat and dairy, and a variety of in-house prepared food. Customers can choose from top-level produce and elevated takes on simple classics like mac and cheese, chicken nuggets and Uncrustable-style PB&J pockets.

Of course, given the luxury feel of Meadow Lane the price tag for these ‘everyday’ items is pretty high. Shoppers can buy $15 gluten-free chicken nuggets, $21 salads and $15 for juices. At the other end of the scale, there is $750 caviar and matcha priced at $75. With prices so high, the brands’ blue and white custom reusable bag - bearing the Meadow Lane logo - will be very coveted.

Who owns Meadow Lane?

The new enterprise is the brainchild of Sammy Nussdorf, who announce the news in a TikTok video last year. Under the name ‘Brokeback Contessa’, Nussdorf wrote: “Come along to start a gourmet grocery store.”

“Every detail at Meadow Lane has been thoughtfully designed to create a modern-day sanctuary—one that fits seamlessly into daily life,” Nussdorf said in statement to announce the opening. “Whether it’s a morning coffee, a quick juice, groceries, or fresh flowers, we aim to be part of our customers’ everyday rhythm.”

The project has gained traction online, with Nussdorf documenting the progress on his TikTok account. He has racked up more than 100,000 followers six million likes. The viral success of the Meadow Lane story has brought partnerships with big-name brands, including Netflix, Uniqlo, DVF and Reebok.

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