Every year, shoppers eagerly anticipate the start of Black Friday sales in search of pre-Christmas bargains. But when does this retail phenomenon begin?

Every year, shoppers eagerly anticipate the start of Black Friday sales in search of pre-Christmas bargains. But when does this retail phenomenon begin?
Mike Blake
Shopping

How long does Black Friday 2025 last? Here’s the deadline you have to shop

Maite Knorr-Evans
Maite joined the AS USA in 2021, bringing her experience as a research analyst investigating illegal logging to the team. Maite’s interest in politics propelled her to pursue a degree in international relations and a master's in political philosophy. At AS USA, Maite combines her knowledge of political economy and personal finance to empower readers by providing answers to their most pressing questions.
Update:

Thanksgiving marks the beginning of the holiday season, and this Friday is expected to be one of the busiest shopping days of the year. The term “Black Friday” originally referred to the practice of calling in sick on the day after Thanksgiving to enjoy a four-day weekend, but its meaning has evolved in recent years.

Black Friday is the biggest day for sales in the lead-up to Christmas, attracting many enthusiastic shoppers. Be careful when searching for deals as they may have actually been

Many stores will open early on Black Friday to accommodate the surge of customers, but opening times will vary between retailers and branches. With variance across the country, you should check online for your local store’s Thanksgiving opening hours before heading out.

We know that JCPenney, Best Buy, and Kohl’s will open at 5 am on Black Friday, and other major retailers are expected to follow.

Black Friday sales to last the weekend

While Black Friday is officially scheduled for Friday, Nov. 28, the special deals leading up to the holiday are not limited to that one day. Several retailers have already started offering a limited number of early Black Friday deals at the beginning of the week, and these discounts will probably continue throughout the weekend.

The days after Black Friday have become an essential part of the retail event, thanks to the increasing trend of online shopping. Cyber Monday, which falls three days after Black Friday, is when online retailers offer significant discounts on their goods.

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According to Reuters, a staggering 186.9 million people are expected to shop between Black Friday and Cyber Monday this year.

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