Not getting responses? Your emails might be in spam—here’s the fix

While your spam folder is a useful tool for filtering out malicious content, it can be frustrating when a critical email ends up there by mistake—especially if it’s a folder you rarely check.

How can you avoid this issue?

Truthfully, it’s hard to prevent entirely, but there are a few steps you can take. First and most obviously, check your spam folder regularly if you’re expecting an important message. If the email seems suspicious—even if it’s from a sender you recognize—verify the address carefully. Hackers may spoof familiar contacts to trick you.

Also, if you’re asked to share personal information and it catches you off guard, don’t respond through that channel. Instead, reach out via another method to confirm the request and find a more secure way to communicate.

For Gmail users, Google advises marking messages incorrectly sorted into spam as “not spam” through your account portal. Doing so helps the system learn which senders are safe, ensuring future messages from them are delivered to your inbox.

If you’re on the sending side, there are a few key factors to consider to help ensure your messages reach your recipient’s inbox.

How to avoid emails you send from going to spam

Jesse Cody of Apollo.io explains that domains older than 30 days are less likely to be flagged as spam, since scammers often create new accounts to avoid detection. Cody compares this to someone with a low credit score applying for a loan—without a history of sending emails, your domain may be seen as unreliable simply due to a lack of data.

Additionally, Cody warns against including too many links in your emails, as this can trigger spam filters and lead to automatic sorting into the spam folder.

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