Now you can update your glasses at Target: These are the locations that will feature Warby Parker stores

Target has joined forces with eyewear manufacturer and retailer Warby Parker to bring affordable, custom-designed glasses to a wider market.

Five new locations, Warby Parker at Target, will offer customers a range of products and services, including prescription glasses, sunglasses, contacts, eye exams and vision tests.

It is the first time that the New York City-based company has made its products and services available through a retail partner. Until now, all sales were made directly through Warby Parker stores or online.

“We’ve long offered our guests well-designed products at a value, and our latest shop-in-shop partnership with Warby Parker continues that tradition‚” Christina Hennington, executive vice president and chief strategy and growth officer, Target said in statement Thursday. “Warby Parker at Target reflects both brands’ commitment to style, affordability, quality and convenience. As we test and learn with this new partnership — bringing Warby Parker’s expertise into select stores — we’re enticing new consumers to discover more of Target.”

Warby Parker at Target locations

Warby Parker has 275 stores in the US, while Target currently operates 1,978 stores. The first five Warby Parker shop-in-shops will open in the second half of 2025 and will be staffed by Warby Parker employees.

“From day one, Warby Parker’s mission has been to provide vision for all,” Dave Gilboa, co-founder and co-CEO of Warby Parker explained.

“A big part of that commitment means meeting eyewear consumers where and how they want to shop — and for many of our customers, that means shopping at Target. We’re excited to explore an entirely new retail format that brings our holistic vision care offerings — from prescription glasses and contacts to eye exams — to more people around the country.”

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