Spotify has already raised prices in Europe and Latam, what will happen in the US?

Spotify has already begun to increase prices for some European users, with the Premium plan in the Netherlands and Luxembourg rising to €12.99 from €10.00; in Belgium, users saw only a €1.00 bump.

These figures and news that other EU members and Latin American countries come from The Financial Times. But, are there any plans to increase prices in the US?

Spotify has expanded its offerings to US listeners, adding audiobooks and making major investments to expand its podcast offerings. These additional features come at a higher price. A Spotify Premium account in the US costs $11.99 a month, which, in addition to offline listening, allows for 15 hours of audiobook streaming. Since its launch, the price for a Premium account has increased by only $2.00. At this point, executives at Spotify have not indicated that they plan to increase prices for US users, as they did last year.

Spotify leaders grapple with slower growth

Tech Radar reported that Spotify is considering allowing users to purchase “add-ons” that would enable Premium users to access additional features and perks. The exact pricing and details of these add-ons are unknown, but they raise questions about the viability of music streaming if prices begin to increase. Streaming was pitched as a more affordable way to listen to all your favorite music, rather than needing to purchase entire albums or individual songs.

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