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Spotify Wrapped 2022 release: What’s new this year? Artist messages, listening personality...

Many Spotify users are enjoying their 2022 Spotify Wrapped, reflecting on another year of music. What are the listening personalities?

Streaming service Spotify have launched their annual round-up of each user's favourite music, with Bad Bunny, Drake and The Weeknd leading the way.
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According to Spotify, I am an “Enthusiast,” one of many listening personalities the music streaming service has sorted listeners into this year as a part of their “Wrapped” project.

Like the Meyers-Briggs Personality Test, there are sixteen listening styles that Spotify created based on four metrics:

  • Familiarity (F) vs. Exploration (E): Organizers listeners between those who stick to artists they know or seek out new tunes
  • Loyalty (L) vs. Variety (V): Similar to the metric above, this one focuses on the songs. Are you a repeater, or do you have a wide swath of tunes you move through?
  • Timelessness (T) vs. Newness (N): Do you love new releases, or do you stick to the oldies?
  • Commonality (C) vs. Uniqueness (U): For those who pride themselves on their original taste in music, this metric is the real test.

Following Meyers Briggs, Spotify uses the various metrics as a spectrum and assigns users one of the four categories:

  • The Adventurer: ENVU
  • The Early Adopter: ENVC
  • The Deep Diver: FTVU
  • The Devotee: FNLU
  • The Replayer: FTLU
  • The Connoisseur: FTLC
  • The Maverick: ETLU
  • The Fan Clubber: FNVC
  • The Top Charter: ETLC
  • The Enthusiast: FNLC
  • The Time Traveler: ETVU
  • The Musicologist: ETVC
  • The Nomad: ENLU
  • The Voyager: ENLC
  • The Jukebox: FTVC
  • The Specialist: FNVU.

What are the most common listening personalities?

To date, Spotify has not released data on listening personality breakdowns, so we do not know which are the most popular. It could also be that, overall, the numbers are pretty even, meaning that the breakdown is insignificant.

Messages from Artists to their most devout listeners

In addition to providing insights into listening habits, Spotify has teamed up with major artists to sprinkle in short messages to fans.

This year, the world’s most streamed artist on the platform was Puerto Rico’s Bad Bunny. Closely following the Latin sensation are Taylor Swift, Drake, The Weekend, and BTS.

Over forty thousand artists shared messages with their fans, which are available in the 2022 Wrapped Package, and feature global superstars and smaller artists, many of whom expressed gratitude for the thousands who listened all year.


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