Spotify Wrapped 2022 release: What’s new this year? Artist messages, listening personality...
Many Spotify users are enjoying their 2022 Spotify Wrapped, reflecting on another year of music. What are the listening personalities?
According to Spotify, I am an “Enthusiast,” one of many listening personalities the music streaming service has sorted listeners into this year as a part of their “Wrapped” project.
Like the Meyers-Briggs Personality Test, there are sixteen listening styles that Spotify created based on four metrics:
Following Meyers Briggs, Spotify uses the various metrics as a spectrum and assigns users one of the four categories:
What are the most common listening personalities?
To date, Spotify has not released data on listening personality breakdowns, so we do not know which are the most popular. It could also be that, overall, the numbers are pretty even, meaning that the breakdown is insignificant.
Messages from Artists to their most devout listeners
In addition to providing insights into listening habits, Spotify has teamed up with major artists to sprinkle in short messages to fans.
This year, the world’s most streamed artist on the platform was Puerto Rico’s Bad Bunny. Closely following the Latin sensation are Taylor Swift, Drake, The Weekend, and BTS.
Over forty thousand artists shared messages with their fans, which are available in the 2022 Wrapped Package, and feature global superstars and smaller artists, many of whom expressed gratitude for the thousands who listened all year.