The latest acquisition of the PepsiCo group: $1.95 billion for this famous American soft drink brand
PepsiCo is expanding into “healthier sodas” popular among young Americans by acquiring a fast-growing prebiotic soda brand based out of Texas.
PepsiCo announced this week that it will acquire the fast-growing prebiotic soda brand poppi as it “expands better-for-you offerings to meet consumer preferences and continue to serve new generations of consumers.” The deal for $1.95 billion will give the company a foothold in the “healthier soda” category popular among young Americans.
Allison and Stephen Ellsworth’s creation, poppi, was developed in their kitchen. The product was discovered on Shark Tank by Rohan Oza, investor and co-founder of CAVU Consumer Partners, in 2018 when the brand was called Mother.
What is poppi?
The functional soda brand based in Austin, Texas combines prebiotics, fruit juice and apple cider vinegar to create a low-calorie soda with five grams or less of sugar per serving, PepsiCo said in a press release. “As we look to reorient our portfolio… the poppi brand’s unique intersection with wellness and culture is a perfect addition to our portfolio,” said CEO, PepsiCo Beverages US Ram Krishnan.
look, we all know flavor is the ultimate goal 👀😋 but other goals are cool, too… ⚽️⚽️⚽️ that’s why we’re so excited to announce we’re the Official Soda of @InterMiamiCF! 🥳 see you at all the games so soon! pic.twitter.com/ibZhpX5kzc
— poppi (@drinkpoppi) March 11, 2025
“Allison and the poppi team have built a magnetic brand that’s ahead of the trends, with a loyal consumer base and a demonstrated capacity for growth,” he added. “We are big fans of the poppi brand movement and believe this incredible brand paired with our commercial capabilities will drive continued growth and innovation for years to come.”
“We believe poppi is the soda that will be embraced for generations to come, and we’re beyond grateful to the amazing poppi team, our partners who believed in us from the very beginning and most importantly our incredible community,” said Allison Ellsworth. “We can’t wait to begin this next chapter with PepsiCo to bring our soda to more people – and I know they will honor what makes poppi so special while supporting our next phase of growth and innovation. I hope our story inspires others to explore their passions, take the risk, and believe that anything is possible.”
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