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These are the U.S. influencers who will stop earning because of the TikTok ban

TikTok’s imminent ban could halt the social media careers of a number of faces unless they diversified their support across other platforms.

TikTok’s imminent ban could halt the social media careers of a number of faces unless they diversified their support across other platforms.
Dado RuvicREUTERS

The impending TikTok ban in the United States, set to take effect on January 19, 2025, unless blocked by the Supreme Court, is poised to significantly impact the livelihoods of millions of content creators and influencers who have built their careers on the platform.

These individuals, who have leveraged TikTok’s vast user base and unique algorithm to create engaging content and secure lucrative brand deals, now face an uncertain future.

Among those affected is Cora Lakey, who left her six-figure job in talent acquisition to become a full-time content creator on TikTok. Lakey’s success on the platform allowed her to match her corporate salary within three months and has since enabled her to reduce her student debt. The potential ban threatens to disrupt this newfound financial stability.

Another creator facing potential losses is Ralph Tyndall, known for his card-making videos. Tyndall, who has amassed 1.5 million followers, transitioned from a demanding tech job to full-time content creation, now earning more than his previous $160,000 annual salary. While he believes he can manage without TikTok’s income, he is concerned about losing the community he has built.

Daven Gates, better known as onestopchop, spoke to NBC to explain his situation.

“If TikTok were to get banned, it would drastically affect my life,” Gates said. “TikTok is my largest platform. I have about 2.7 million followers on TikTok. So [it’s] my largest community for sure, and one of my most supportive communities.”

The ban’s effects extend beyond individual creators to the broader “creator economy,” which Goldman Sachs estimates could be worth $480 billion by 2027. Many influencers employ teams, including agents, accountants, and lawyers, whose jobs are now at risk.

As the ban looms, these influencers are scrambling to adapt, with many attempting to migrate their audiences to other platforms like Instagram, YouTube, and Facebook. But thta isn’t a fool-proof solution.

“I get people telling me every day, we’re not on Instagram, we’re not on Facebook, we’re on TikTok for you,” Gates said. “So, if the TikTok ban were to go through, I would lose all of those people.”

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