Top 10 celebrities used in deepfake videos
According to an analysis by Kapwing, Donald Trump is the most used public figure when creating deepfake videos. Check out the top 10 celebrities.
With the rise of Artificial Intelligence (AI), the creation of deepfake content, especially videos, has only increased.
Deepfake content ranges from images to AI-generated videos that show real people saying or doing things that never actually happened. In 2023, more than 143,000 deepfake videos were posted online, according to an analysis by researcher Genevieve Oh.
Unfortunately, there are no federal regulations in the United States regarding the creation and use of deepfake content. Therefore, and with the aim of raising collective awareness, the online image, video and GIF editing platform, Kapwing, has conducted an analysis to determine which public figures are most commonly used when creating deepfake videos.
“This discussion about deepfake videos stems from firsthand experience. While developing a recent feature called AI Personas within Kapwing, we understood that many of the new AI projects could also be used for nefarious purposes,” explains Eric Lu, co-founder of Kapwing. “As part of our work, we feel obligated to share our research and experience with a wider audience. Our goal is to share what’s possible and what to look out for so that people can remain alert to abuse, impersonation, and fake news, especially with an election season coming up in the US.”
You may also be interested in: What are the risks of Artificial Intelligence? Dangers of AI technology
Top 10 celebrities used in deepfake videos
The most popular victim of deepfake videos is Donald Trump, who has appeared in over 12,000 videos. Next in line is Elon Musk with 9,544 creations and Taylor Swift with 8,202.
The top 10 also includes Joe Biden (7,956), Tom Cruise (2,308), Dwayne Johnson (1,970), Cristiano Ronaldo (1,948), Mark Zuckerberg (1,738), Will Smith (1,609) and Beyoncé (1,328). Here's the full chart, developed and categorized by Kapwing.
This is how the result was reached
To arrive at the top 10, the company compiled a list of the 500 most popular celebrities in American culture, based on data from YouGov, Billboard, ESPN, and SocialBlade. It then analyzed content creation requests on Pika Al (the most popular tool on Discord) against the list of 500 public figures.