Walmart’s strategy to bring customers back to in-store shopping
Walmart is the biggest retailer in the US and in the world, and it’s making changes in its locations to entice customers to return to shopping in-store.
Walmart is making big changes in its stores to solidify their position as the number one retailer in the US and in the world. Although they are still by far the industry leader, they had to close 23 stores in 2023.
The company is looking ahead to the future and plans to attract customers to return to in-store shopping. They’ve already announced that they will be opening more than a hundred stores over the next five years, and revamping the locations they already have.
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Walmart’s strategy to bring customers back to in-store shopping
The retail giant announced last year their plans to implement their “Store of the Future” concept, which aims to modernize the Walmart shopping experience.
Renovations will feature innovative technology, more product selections, and improved store layouts, according to the company.
There will be a lot of cosmetic improvements, such as new paint and new signs, that will help them achieve their objective of attracting more customers and encouraging them to stay longer in the premises.
Pharmacies in the store will be moved closer to the front and will provide new private screening rooms.
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Walmart goes high-tech and electric
Walmart plans to make more use of artificial intelligence in its operations, and has partnered with Microsoft to overhaul their use of generative AI.
Another technology-related change that the company will be putting into place is adding electric vehicle fast-charging stations to the 150 stores it intends to build in the next few years.
The EV facilities are just one aspect of Walmart’s efforts to promote sustainability. According to a company statement, they will also be using more energy-efficient equipment and lighting as well as refrigerants that will have a lower impact on the environment. The retailer also aims to make use of in-store technology such as “digital touch points” that will help customers get more product information and assistance.