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NATIONAL BEER DAY

What are the 10 most popular beers in America?

April 7 is National Beer Day in the United States commemorating the beginning of the end of Prohibition. Here are Americans’ favorite brews in 2024.

Americans’ favorite beers

While Americans awaited the repeal of prohibition, the Cullen-Harrison Act was passed to allow them to enjoy a low-alcohol beer or wine in the meantime. Signed by FDR on 7 April 1933, the date is celebrated annually as National Beer Day in the United States.

There are now over 9,700 breweries operating in the United States. Americans consumed an estimated 6.5 billion gallons in 2021 according to data from the National Institute on Alcohol Abuse and Alcoholism.

Bud Light no longer the top beer in the US

It’s been a tumultuous year for one of the biggest brands in the nation, and world for that matter. Bud Light found itself at the center of controversy that was spiraling out of control when it teamed up with transgender influencer Dylan Mulvaney for a social media campaign.

An ensuing boycott by conservative consumers pushed by the far-right caused sales of the brand and others owned by Anheuser-Busch InBev SA/NV to plummet. The company’s response led to backlash from the LGBTQ+ community.

Sales of Bud Light are still down around 28 percent and the once dominant brand has lost its crown. Modelo Especial became the best-selling beer in the US in May last year and has stayed there ever since. Other brands affiliated with the new Number One owned by Constellation Brands have gained in popularity as well.

According to NIQ the following are the current top-selling beers in the US:

  1. Modelo Especial
  2. Bud Light
  3. Michelob Ultra
  4. Coors Light
  5. Corona Extra
  6. Miller Lite
  7. Budweiser
  8. Busch Light
  9. Natural Light
  10. Heineken Original

What are the 10 most popular beers in America?

While Americans may buy more of the aforementioned beers, they aren’t necessarily the ones people enjoy drinking the most. At least that is what data from YouGov would indicate. As of the first quarter of 2024 the following brews are the most popular:

BrandPopularityFame
1. Guinness56%93%
2. Corona55%97%
3. Heineken53%95%
4. Blue Moon51%88%
5. Corona Light49%94%
6. Modelo49%87%
7. Corona Extra49%90%
8. Samuel Adams49%89%
9. Budweiser47%97%
10. Coors47%94%

Despite its sales falling by about 28 percent, the popularity of Bud Light has only slipped slightly in the rankings, down one spot to #16 on the list. However, there has been no change in the amount of people who have a positive view of the brand, with 42 percent of respondents saying they like it. Budweiser has dropped three spots to #9 and 47 percent like it today compared to 48 percent last summer at the height of the beer drinking season.

Corona Light has made the most gains in the rankings going from #12 to #5. Respondents who had a favorable view of the beer jumped from 44 percent to 49 percent since July 2023. Likewise, Corona Extra and Modelo were each up one spot in the top ten from that time last year.

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