What is Martha Stewart’s net worth? How did the American entrepreneur earn her millions?
Martha Stewart was once a billionaire, and though no longer part of that exclusive club, she is still worth hundreds of millions. Here’s how she got rich.
Martha Stewart has been a lifestyle icon for decades, and she has managed to leverage this popularity to earn millions of dollars. According to Celebrity Net Worth, she is currently worth some $400 million.
This amount, though impressive, is less than half the number she had at the peak of her wealth. According to Forbes, she became the first self-made female billionaire in the US, reaching this milestone in 2000 after she took her company, Martha Stewart Living Omnimedia (MSLO), public the year before.
She lost her billionaire status in 2002 mostly due to the reported plunge of her company’s stock.
Despite her dropping more than half a billion in value, Stewart’s brands remain profitable.
How did Martha Stewart earn her millions?
Martha Stewart was able to amass millions throughout her thriving career as an entrepreneur, TV personality, author, and lifestyle guru, thanks to hard work, innovation, and her ability to connect with a wide audience interested in lifestyle and homemaking.
She started earning money as a model when she was 15, then became a stockbroker after college.
However, it was when she became an entrepreneur that she began to earn serious money. She focused on her passion for cooking and entertaining and began a catering business. This laid the foundation for her books and TV shows on cooking.
Martha Stewart: Lifestyle guru
Stewart published her first book, Entertaining, in 1982. She has written others on cooking, decorating, and homemaking since then, and her publications helped her grow both her fan base and her bank account.
She became even more popular in 1990s when she hosted a series of highly successful shows, the most famous of which was Martha Stewart Living, which made her a household name and expanded her business empire.
Stewart then launched a magazine with the same title as her most popular TV show, and this also met with great success. With this, she further solidified her reputation as a home and lifestyle expert.
Martha Stewart’s business savvy
She utilized her brand to create a wide range of merchandise and product lines including home decor and kitchenware. She also entered into licensing agreements and partnerships to further diversify her brand, having collaborations for products such as paint and kitchen appliances.
Stewart founded MSLO, a media and merchandising company, in 1997. This business encompassed her various ventures, such as publishing, television, and merchandising. This was the company that enabled her to become part of the exclusive, male-dominated, billionaire’s club, albeit relatively briefly.