Why are Americans eating less fast food?
Eating fast food has been a habit for many Americans for decades as a convenient and low-cost option to making meals, but they are now doing it less.
Americans love fast food, with majority having a quick ready-to-go meal at least once a week. For decades, it’s been considered a time-saving, low-cost, and convenient option for feeding households.
Despite this love affair, less Americans are now inclined to give in to their cravings for burgers and fries, and not necessarily because of health reasons.
Why are Americans eating less fast food?
According to a survey by Lending Tree, many respondents indicated they are eating less fast food due to rising prices. They say they are “shocked” by how exorbitant the cost of eating at casual-dining restaurant chains has become.
According to the study, 78% of those surveyed now see fast food as a luxury because of its prohibitive prices. Half defined it as a luxury because they are experiencing financial struggles.
Almost half of the respondents view eating at fast food restaurants as being just as expensive as local sit-down restaurants, while 22% believe it is even pricier.
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Inflation has raised costs overall, but the increases in fast food prices have outpaced those of the consumer price index in the past few years. The cost of some menu items offered by various chains have doubled over the last ten years.
Another aspect that has turned off fast food regulars from their favorite haunts is the tipping aspect. 44% of those interviewed say they were asked to leave gratuity in these chains, and 43% of those who were asked refused to give a tip.
READ ALSO: Fast food prices compared to 10 years ago
Fast food chains scramble to win back customers
Fast food restaurants are now feeling the consequences of their price hikes, and are rushing to win back their customers. McDonald’s saw decreasing sales in the first quarter of the year, causing the chain to offer a $5 combo meal in June.
Burger King followed suit by saying it would offer its own $5 value meal before Mickey Dee’s rolls out their version.
Wendy’s has already announced its $3 breakfast meal deal to attract budget-conscious consumers, while KFC has introduced value meals beginning at $4.99.