FOOD
Would you spend $400 on a pineapple? Del Monte is bringing a limited number to the US
Careful engineering by fruit giant Del Monte has created an ultra-rare red pineapple. Whatever next?
Del Monte is bringing its latest pineapple innovation, the Rubyglow, to the United States in a limited release. This rare and exotic fruit boasts a striking ruby-red exterior and a sweet, golden interior.
The Rubyglow pineapple is the result of over 15 years of research and development by Del Monte’s scientists. It was created by crossing a traditional pineapple with a dark red-purple Morada variety found in Venezuela and Colombia. This unique hybrid process has resulted in a pineapple unlike any other.
With only around 5,000 Rubyglow pineapples available worldwide in 2024 and just 3,000 in 2025, this fruit is an exceptionally rare and exclusive product. As such Del Monte are charging staggering $400 price tag, with a waiting list online to even order.
“We are proud to unveil our latest pineapple innovation to the world, the Rubyglow pineapple,” said Mohammad Abu-Ghazaleh, chairman and CEO of Fresh Del Monte. “This Del Monte exclusive pineapple further cements our global leadership position in the pineapple market.”
The Rubyglow pineapple made its debut in the US this week, following its initial launch in China for the Lunar New Year.