Your Labubu toy might be worth a fortune—here’s how much it could sell for

With record-breaking sales and a soaring market valuation, Labubu dolls, created by Kasing Lung for Chinese toy giant Pop Mart, have evolved from niche novelty to a highly collectible, international sensation.

The mischievous-looking monster elf figurines were originally launched in 2015 but took off after Pop Mart came on board in 2019. Over the past year, the company’s stock has risen by almost 200%, fueled by the viral success of this oddball character.

There are currently 300 different Labubu figurines on market, ranging in size and price. Some of the limited edition dolls have become very sought after, fetching eye-watering prices at auction.

Until fairly recently, Labubu was not know outside of China, where it has gained a cult status. It wasn’t until late 2022 that the quirky character began making waves internationally. Labubu started appearing in TikTok videos and its popularity started to snowball from there.

Lisa causes a global phenomenon

Then one breakout moment that put Labubu definitively on the global map. In April 2024, Lisa, rapper with K-pop girl group Blackpink, posted a selection of selfies cuddling Labubu vinyl and plush figures. It caused an instant meltdown, with hundreds of users wanting to know how and where they could buy the dolls.

Sales of the Labubu line skyrocketed by an astonishing 725% in one year, and demand has been so intense that store shelves are empty, and online listings have sold out.

Labubu dolls retail price and prohibited auction costs

That has only added to the toy’s charm - and their price. Originally retailing for $22, they now are priced from $300-600 while premium editions can reach $900. It’s quite common for the rare, limited edition dolls to fetch six-figure prices at auction.

There are several exclusive Labubu dolls currently listed on Ebay - a few of them set sales which could be yours for $3,999.99. Then there are the auction listings which users are bidding on. Right now, a Labubu x Vans Monsters Series Limited Collection doll which was originally released in December 2023, stands at $5,279.59 with 41 bids and five days until the auction closes.

A Lovebu Labubu 200 Science Special Investigation Team Ultraman 55th anniversary set of two dolls is priced at $5,361.05 - plus shipping from Japan.

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