Video Games
A new study switches the narrative, as players now prefer single-player experiences instead of multiplayer modes
A new study seems to contradict the idea that game publishers have been basing their work on about players wanting endless online experiences.
We wish we had had this information before! You might think of Sony in light of the resounding failure of Concord, But that is precisely the matter. Surely, given the Japanese company’s heavy commitment to games as a service 8 years ago, that was the trend at that time. But of course, trends change.
According to a survey by Midia Research, 53% of players prefer to play alone and they don’t want to join into PvP or online co-op. What a surprise, right? After hearing, over and over again, how the validity of single-player games was questioned by the biggest companies of the industry.
The survey, the winning trend, and some nuanced results
The survey is quite substantial. It was conducted between 2023 and 2024 and asked gamers from the United States, Australia, United Kingdom, Canada, France, Germany, Poland, Brazil, South Africa, and Turkey about their various video game preferences. And yes, it turns out that most of them like to play single-player titles. But let’s see the details.
This preference is linked to the age of the user. Thus, 74% of players over 55 years of age avoided online gaming. On the contrary, only 30% of players under 19 years of age are better off playing alone. And there is the key. The lower the age, the more they are compatible with online multiplayer gaming.
It is also mentioned that young people under 25 years of age, without the ties of the adult world, they have more facilities to meet up and play in groups.
Of course, the industry is more interested in the online part because of its massive capacity for revenue, which flows continuously and not only at the time of launching the game. It is the horizon that Sony wanted for itself and that hit directly against the sharp reefs of reality.
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