HONOR opens its first global flagship store
HONOR’s first flagship store is an innovation hub that brings the HONOR ALPHA PLAN to life, merging cutting-edge technology and immersive experiences powered by AI
HONOR, a global leader in device-based Artificial Intelligence (AI), has officially opened its first flagship store, the HONOR ALPHA Store, located in the prominent Shenzhen Bay MixC. This landmark opening is far more than a simple retail expansion; it represents a significant, tangible step in the brand’s ambitious HONOR ALPHA PLAN, first announced at MWC Barcelona 2025. This plan solidifies HONOR’s transition from being purely a smartphone manufacturer to becoming a dominant force in the AI ecosystem.
Global CEO James Li underscored this strategic shift, declaring the store a “new starting point for moving toward the future of smart living.” He envisions a future where AI will seamlessly flow into “every device, every scenario, and every experience,” unleashing the full potential of every individual user. The new Shenzhen Bay location is the open, physical manifestation of the brand’s commitment to an open and collaborative AI ecosystem, allowing customers to fully immerse themselves in this new intelligent world.
Design and Immersive Experience
Inspired by the distinctive landscape of Shenzhen Bay, the HONOR ALPHA Store features an open and relaxing design that integrates advanced technology with a human-centered approach. The space is intuitively organized around AI-powered life scenarios, such as smart travel and entertainment. Visitors can experience firsthand how AI enhances everyday activities.
The store has an area dedicated to YOYO, HONOR’s AI assistant. Here, users can interact with the assistant’s capabilities, which include:
- AI Lifestyle: Helps organize daily life.
- AI Assistance: Provides real-time support.
- AI Content Creation: Facilitates the generation of creative material.
- AI companionship: Offers a smooth and humanized interaction experience.
The power of this new iteration of YOYO lies in its next-level intelligence. The assistant incorporates both visual perception and memory, enabling it to recall details from past interactions—such as a preference for a window seat on a train—and proactively apply that information to future tasks. This is not just a digital assistant; it’s a personalized AI agent capable of handling everything from complex itinerary planning to precise restaurant recommendations, offering a truly humanized AI experience that anticipates users needs.
Spaces for community and collaboration
To further foster this sense of community and collaborative innovation, the flagship includes the AI Inspiration Café. This space is purpose-designed for technologists, creators, and general visitors to connect and share ideas about the future of AI. HONOR will also host a variety of creative performances and interactive activities, ensuring the store is a vibrant, engaging hub for all ages. The HONOR ALPHA Store is set to become a new global landmark at the dynamic intersection of technology and culture.
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