James Cameron, director: “the proposed sale of Warner Brothers Discovery to Netflix will be disastrous for the theatrical motion picture”
The filmmaker believes that the businesses of both companies are antagonistic.
James Cameron, director of Titanic, Aliens, Avatar, and Terminator, is against Warner Bros. Discovery’s sale to Netflix. An advocate for theatrical releases, the veteran filmmaker has made it clear that, in his opinion, this move will hurt the film industry.
“I believe strongly that the proposed sale of Warner Brothers Discovery to Netflix will be disastrous for the theatrical motion picture business that I have dedicated my life’s work to,” Cameron wrote. “Of course, my films all play in the downstream video markets as well, but my first love is the cinema.”
Cameron argues that they are two opposing business models.
According to Cameron, Netflix’s business model is contrary to that of theatrical film releases, which employ “hundreds of thousands” of people. “It is therefore directly at odds with the business model of the Warner Brothers movie division, one of the few remaining major movie studios The U.S. may no longer lead in auto or steel manufacturing, but it is still the world leader in movies. That will change for the worse.”
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Netflix has committed to giving Warner Bros. films a 45-day window in theaters, but many are skeptical of the streaming platform’s strategy. At the same time, Paramount Pictures is also bidding hard for the company, although it has not yet convinced shareholders that its offer is better.
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