‘Kpop Demon Hunters’ will be released outside of Netflix in a format that seeks to connect with new generations
The Criterion Collection adds one of Netflix’s biggest recent hits to its physical catalog.
Physical formats may seem to have been relegated to the background in industries such as film and television, which are now dominated by streaming. However, there are still companies and collectors who are committed to preserving films in physical editions, without relying entirely on digital platforms. In the case of Netflix, these types of releases are rare, which makes each exception particularly noteworthy. And when it does happen, The Criterion Collection is usually behind it According to Variety, the prestigious distributor will soon add two Netflix productions to its catalog, including ‘Kpop Demon Hunters’.
The Criterion Collection is internationally recognized for its work in preserving and promoting quality cinema, with carefully curated editions that include both classics and contemporary works considered relevant within the global film scene.
A gateway to physical formats for new audiences
Alongside ‘Kpop Demon Hunters’, Frankenstein, directed by Guillermo del Toro, will also be added to the collection. The latter fits more naturally into the distributor’s usual profile, while the animated film is a more unexpected choice.
The inclusion of ‘Kpop Demon Hunters’ reflects the cultural dimension that the film has achieved, becoming one of the platform’s most notable recent audiovisual phenomena. Its arrival in physical format not only broadens its reach, but can also serve as a point of contact for new generations who are not accustomed to consuming cinema outside the digital environment, reinforcing the value of preservation and specialized editing.
The synopsis for “‘Kpop Demon Hunters’ reads as follows: “When they aren’t selling out stadiums, K-Pop superstars Rumi, Mira and Zoey use their secret identities as demon hunters to protect their fans from the ever-present supernatural threat. Together, they must face their biggest enemy yet – an irresistible rival boy band of demons in disguise.“
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